About Us

Phyllis Ryan

President Model Home Division
Phyllis Ryan is a graduate of the University of Maryland. With a B.A. Degree in art and history, she threw herself into entrepreneurial marketing in both domestic and international market places before joining Interior Concepts in 1986. She has come to be recognized as an expert in the field of merchandising in the local metropolitan area and supports the NVBIA, MBIA and HBAM Builder organizations. Phyllis was the recipient of the prestigious GALA Lifetime Achievement Award 2014 for her contribution to the industry and the art of Merchandising. Her client base extends thru out the Washington Metropolitan Area into VA., MD, D.C., DE. and PA.

Cindy Stranger

Cindy Stranger has a Certificate in Accounting from the University of Virginia. Prior to joining Interior Concepts, Inc., Cindy was responsible for successfully taking a homebuilding corporation from $8 million in sales to $65 million in five years. She has extensive experience working directly with Corporate Board of Directors and serves as the legal liaison with corporate legal counsel.

Kate McCloskey

Regional Sales and Marketing Director, Model Home Division

As a locally born Annapolitan, with an M.B.A. in Marketing from the University of Baltimore where she was President of the Student Senate, Kate has built her 24+ year career in the local MD/DC area with experience across a variety of industries such as insurance, hotels, education and model home merchandising/interior design. She’s learned to hone skills in B2B and B2C Sales, Customer Satisfaction, Competitive Research & Strategic Marketing. For the last 14 years, since 2003, Kate has been with Interior Concepts. She is a results-oriented, extremely detailed Marketing & Sales professional who is always looking out for the best interest of her builder clients. She is known in the MD/DE/N.VA building industry as being “pleasantly persistent” in how she comes alongside her clients as a true partner to ensure their deadlines and budgets are her top priority. Kate has served on the board of the ESBIA, and is an active member of HBAM, MNCBIA and NVBIA. She is married with three daughters and currently resides on the Eastern Shore.

Johanna Bruce

Vice President of Sales and Marketing, Model Home Division

Along with her contagious enthusiasm, Johanna Bruce brings a variety of experience to Interior Concepts with a marketing, advertising and real estate sales background. Johanna has a solid reputation for producing results as a marketing professional with 18+ years experience in the homebuilding industry. A graduate of Christopher Newport University Johanna began her career at a high profile plumbing supply showroom for Ferguson Enterprises in Washington, DC then spent the next 8 years as a Sales & Marketing professional for Artery Homes in Maryland. She has been a Regional Sales and Marketing Director at Interior Concepts, since 2006. She received a prestigious MIRM designation in 2004, giving her hands on experience in the development and Marketing challenges of the Washington Metropolitan New Home Building Industry. As an active member of the Homebuilding community, Johanna contributes her knowledge to the local Sales and Marketing councils by sitting on the board of numerous committees including; the Northern Virginia Greatest American Living Awards (GALA) Committee (as chairperson for the judging committee) and also volunteers her time as judge for Design and Advertising Excellence in the Virginia and DC markets.

The Model Home Division Team

Our mission is to serve our clients with a steadfast commitment to design and merchandising excellence. We create award-winning models that sell by adhering to our own internally developed Principles of Excellent Model Home Merchandising. By following these simple principles of lifestyle merchandising, we produce interiors that enhance your homes and inspire your buyers.



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