MODEL HOME DIVISION
Our mission is to serve our clients with a steadfast commitment to design and merchandising excellence. We create award-winning models that sell by adhering to our own internally developed Principles of Excellent Model Home Merchandising. By following these simple principles of lifestyle merchandising, we produce interiors that enhance your homes and inspire your buyers.
Our team begins with extensive marketing research. We partner with you, our client, to provide strategic market data that drives our design choices which includes;
- Demographic & psychographic research to the buyer profile
- Competitive analysis of other communities in the market and how to set your space apart
- Lifestyle merchandising that will cast a wide net of appeal among your demographic
From there, talented and experienced designers, with strong architectural and decorative arts backgrounds, create strategic designs that speak to your specific demographic. The skill and talent of our interior design team creates consistently inspiring and award-winning interiors. Throughout the design and build process, we work with you and your team to meet target dates and budgets while keeping the integrity of the design at the forefront. Our work has been nationally recognized, published in Spaces Magazine and many Builder Association publications. Our senior personnel are active committee members of the BIA throughout the MD/VA/DE region.
THE PROCESS
- Initial consultation and blueprint evaluation
- Space planning and furniture layout
- Presentation of detailed color boards
- Paint, trim and other color specifications
- Interior and exterior selections of flooring, lighting and more
- In-house ordering, warehousing and delivery
- Construction walk-through of model
- Supervised installation of furniture and accessories
- Post installation walk-through
- Completion of necessary adjustments and additional requests
- Leasing and purchasing options available
