Johanna Bruce, MIRM | Division President
With a background in marketing, advertising, and real estate sales, Johanna Bruce has built a strong reputation as a results-driven marketing and sales professional with more than 25 years of experience in the homebuilding industry.
A graduate of Christopher Newport University with a Bachelor of Science in Business Management, Johanna began her career at a high-profile plumbing supply showroom for Ferguson Enterprises in Washington, DC. She went on to spend nine years as a Sales and Marketing professional with Artery Homes in Maryland before joining Interior Concepts in 2006 as Regional Sales and Marketing Director, based in Annapolis, Maryland. In July 2023, she was promoted to President of the Model Home Division.
Johanna earned her Master in Residential Marketing (MIRM) designation in 2004, further strengthening her expertise in navigating the development and marketing challenges of the Washington metropolitan new homebuilding industry.
An active member of the homebuilding community, Johanna dedicates her time to several industry organizations. She has served on committees for the Northern Virginia Greatest American Living Awards (GALA) and the Maryland Building Industry Association, and regularly contributes as a judge for Design, Advertising, and Sales Excellence awards in the Virginia and Washington, DC markets.
Juliet Casey | Chief Executive Officer
Juliet Casey has been an integral part of Interior Concepts, Inc. since joining in 2017. With a Bachelor's degree from George Washington University and a Master's in Business Administration, Juliet's education has been focused on business and technology, making her a valuable asset to the company. Juliet's technology and business solutions expertise has been critical in creating efficiencies and driving success for Interior Concepts. She is highly solutions-oriented, always seeking to implement the latest technologies and best practices to achieve operational excellence. As CEO, Juliet oversees the company's daily operations and sets comprehensive goals for business growth and success. She is committed to working closely with all teams and departments to ensure that all goals and objectives are met and that the company is positioned for long-term success.
Maura Welsh | Vice President of Operations & Director of HR
Maura is an experienced operations and human resources leader with over a decade of success driving organizational growth, streamlining processes, and building strong, people-focused cultures. As Vice President of Operations and Director of HR at Interior Concepts, Inc., she leads company-wide operations and HR strategy to support performance and employee engagement.
What makes her role especially meaningful is her passion for interior design. Working in a field that blends creativity and functionality allows Maura to connect her professional expertise with a personal interest, bringing added energy and perspective to her work and supporting teams that create impactful spaces.
Maura holds a Bachelor of Music in Vocal Performance from The Catholic University of America.
Corrie Critzos | Sales and Marketing Director, Buyer
Corrie, a vital member of the Interior Concepts team since 2016, holds a Bachelor's Degree in Economics from Towson University, combining analytical skills with creative flair. Specializing in managing the company's online presence, overseeing photoshoots, and staying updated on industry trends, Corrie is an active participant in GALA and MAX committees. Her natural design instincts and dedication to the science of merchandising have played a pivotal role in the success of the Builder Division. Responsible for project management and design directions, Corrie's leadership, creativity, and commitment to excellence make her an invaluable asset to Interior Concepts, Inc., blending a disciplined approach with a creative touch.
Betsy Caulk | Lead Senior Designer, Resource Manager, Buyer
Betsy knew from an early age that her love for art and interiors would lead her to a career in design. She graduated from The Maryland Institute College of Art with a Bachelor's Degree in Fine Art in Interior Design. She came to us in 2005 with ten years of experience in the Model Home Industry. Betsy began her career at ICI as the buyer and visual display director for the 7,000-square-foot Interior Concepts' Retail Design Studio showroom. She then transitioned to Senior Designer and now holds the Resource Manager & Buyer position of the Model Home Division at Interior Concepts. Betsy has won numerous awards for Excellence in Merchandising from the NVBIA and MBIA.
Britt Devereaux | Lead Senior Designer
Britt earned her undergraduate degree at the University of Cape Town, capping a six-year journey living in Brazil and South Africa. She followed her passion for Interior Design by continuing her studies at the Fashion Institute of Design and Merchandising in San Francisco, earning a Professional Designation Degree. Having already grown up in northern California, Britt felt drawn to the hardworking and fast-paced culture of the East Coast. She came to the greater Washington area and worked her way into a career in Multi-Family design for large developers. She joined Interior Concepts in 2019 as a Senior Designer, focusing on Model homes and Multi-family projects.
Ashley Sicher | Lead Senior Designer
Camille Caporlette | Lead Senior Designer
Claire Marks | Associate Architect
Claire Marks earned her Bachelor’s degree in Architecture from the University of Cincinnati DAAP in 2017. Since joining Interior Concepts in 2020, she has applied her architectural training and experience to bring a strong technical perspective to every project.
Claire’s greatest contribution to the team is her technical expertise. She is highly proficient in CAD, allowing her to translate imaginative ideas into clear, buildable plans. She enjoys striking a balance between practicality and beautiful design, creating spaces that not only look great but function seamlessly. Her favorite part of the process is transforming concepts into reality.