Johanna Bruce, MIRM | Vice President, Model Home Division

With a marketing, advertising, and real estate sales background, Johanna has earned a solid reputation for producing results as a marketing and sales professional with 20+ years of experience in the homebuilding industry.

Johanna is a graduate of Christopher Newport University with a Bachelor of Science in Business Management.  She began her career at a high-profile plumbing supply showroom for Ferguson Enterprises in Washington, DC, and then spent the next 9 years as a Sales & Marketing professional for Artery Homes in Maryland.

In 2006, Johanna was hired as a Regional Sales and Marketing Director of the Model Home Division at Interior Concepts, Inc., and in 2021 she was promoted to Vice President of The Model Home Division. Johanna received her MIRM designation in 2004, providing hands-on experience in the development and marketing challenges of the Washington Metropolitan New Home Building Industry.

As an active member of the Homebuilding community, she contributes time as a volunteer to the local Sales and Marketing councils including; the Northern Virginia Greatest American Living Awards (GALA), the Maryland Building Industry Association, and also serve as a judge for Design and Advertising Excellence in the Virginia and DC markets.


Cindy Stranger | CEO

Cindy has a rich history in the Washington Metropolitan building industry. Before we found her, she was responsible for taking a home building corporation from $8 million in sales to $65 million in five years. She has a Certificate in Accounting from the University of Virginia and obviously has a head for detail and organization. A wonderful balance to all left-brain designing women. With ICI since 1994, Cindy is our corporate vision and legal liaison with a cool head for details and a master at negotiation.


Kate McCloskey | Sales and Marketing Director

Kate is our homegrown Annapolitan. After attaining her MBA in Marketing from the University of Baltimore, she worked in the insurance, hotel, and education industries before finding her home at Interior Concepts in 2003. Kate has established herself as a results-oriented Sales and Marketing professional who is always looking out for the best interest of her builder clients. Kate has served on the board of the ESBIA and is an active member of the MBIA and the NVBIA. Married with three daughters, she currently resides on the Eastern Shore, loves beach life and the growing Delaware home building market.


Corrie Roth | Marketing Manager

Although she is one of our newest and youngest team members, Corrie has become an essential player to Interior Concepts. She brings with her the discipline of an Economics Degree from Towson University, a natural design instinct for graphics and social media advertising, and a sincere passion for the science of Merchandising. Corrie manages our online presence, model home photo shoots attends the industries’ forecast events, and is an active member of the GALA and MAX committees. With us since 2016, we don’t know how we ever did without her.


Betsy Caulk | Lead Senior Designer, Resource Manager, Buyer

Betsy knew from an early age that her love for art and interiors would lead her to a career in design. She is a graduate of The Maryland Institute College of Art with a Bachelor's Degree in Fine Art in Interior Design. She came to us in 2005, with 10 years of prior experience in the Model Home Industry. Betsy began her career at ICI as the buyer and visual display director for the 7,000 square foot showroom of Interior Concepts' Retail Design Studio. She then transitioned to Senior Designer, and now also holds the position of Resource Manager & Buyer of the Model Home Division at Interior Concepts. Betsy has won numerous awards for Excellence in Merchandising from the NVBIA and MBIA.


Britt Devereaux | Lead Senior Designer

Britt earned her undergraduate degree at the University of Cape Town, capping a six-year journey of living in Brazil and South Africa. She followed her passion for Interior Design by continuing her studies at the Fashion Institute of Design and Merchandising in San Francisco, earning a Professional Designation Degree. Having already grown up in northern California, Britt felt drawn to the hardworking and fast-paced culture of the East Coast. She came to the greater Washington area and worked her way into a career in Multi-Family design for large developers. She joined Interior Concepts in 2019 as a Senior Designer, focusing on Model homes and Multi-family projects.


Ashley Sicher | Lead Senior Designer

After graduating from Marymount University with a Bachelor of Art in Interior Design, Ashley started working as a designer in model homes. In order to grow her craft, she then moved into a Senior Designer position specializing in both model home merchandising and multi-family commercial projects. She works directly with each client from the beginning to develop design concepts and creative solutions for every space. Her work has won various awards throughout her career including many GALA and MAX awards.


Camille Emmet | Senior Associate Designer

Camille discovered her creative abilities early in high school and furthered her education by attending West Virginia University where she studied interior design. She joined Interior Concepts in 2018 as a junior designer and was promoted to staff designer soon after in 2020. Her strength in design styling is a sense of curated Bohemian, but she loves adventuring into other styles, as well. Camille has a strong passion for the outdoors and hopes to weave this adoration into Interior design, by becoming LEED Certified.


Krista Martin | Senior Associate Designer

Born and raised in Tallinn, Estonia, Krista obtained her degree in Business Administration from Tallinn University of Technology. In 2015, she came to Interior Concepts and quickly realized she had great talent and passion for Interior Design. Her love for nature is seen through her design aesthetic, which embraces organic textures, natural elements, and clean sophisticated lines. She draws inspiration from her Nordic roots and the world around her, and when not designing, she enjoys photography and traveling. Krista believes that beauty and function should always work in harmony and loves that moment when everything magically comes together.