Cindy Stranger | CEO

Cindy has a rich history in the Washington Metropolitan building industry. Before we found her, she was responsible for taking a home building corporation from $8 million in sales to $65 million in five years. She has a Certificate in Accounting from the University of Virginia and obviously has a head for detail and organization. A wonderful balance to all left-brain designing women. With ICI since 1994, Cindy is our corporate vision and legal liaison with a cool head for details and a master at negotiation.


Johanna Bruce, MIRM | Vice President, Model Home Division

With a marketing, advertising, and real estate sales background, Johanna has earned a solid reputation for producing results as a marketing and sales professional with 20+ years of experience in the homebuilding industry.

Johanna is a graduate of Christopher Newport University with a Bachelor of Science in Business Management.  She began her career at a high-profile plumbing supply showroom for Ferguson Enterprises in Washington, DC, and then spent the next 9 years as a Sales & Marketing professional for Artery Homes in Maryland.

In 2006, Johanna was hired as a Regional Sales and Marketing Director of the Model Home Division at Interior Concepts, Inc., and in 2021 she was promoted to Vice President of The Model Home Division. Johanna received her MIRM designation in 2004, providing hands-on experience in the development and marketing challenges of the Washington Metropolitan New Home Building Industry.

As an active member of the Homebuilding community, she contributes time as a volunteer to the local Sales and Marketing councils including; the Northern Virginia Greatest American Living Awards (GALA), the Maryland Building Industry Association, and also serve as a judge for Design and Advertising Excellence in the Virginia and DC markets.


Kate McCloskey | Sales and Marketing Director

Kate is our homegrown Annapolitan. After attaining her MBA in Marketing from the University of Baltimore, she worked in the insurance, hotel, and education industries before finding her home at Interior Concepts in 2003. Kate has established herself as a results-oriented Sales and Marketing professional who is always looking out for the best interest of her builder clients. Kate has served on the board of the ESBIA and is an active member of the MBIA and the NVBIA. Married with three daughters, she currently resides on the Eastern Shore, loves beach life and the growing Delaware home building market.


Corrie Roth | Marketing Coordinator, Media Specialist

Although she is one of our newest and youngest team members, Corrie has become an essential player to Interior Concepts. She brings with her the discipline of an Economics Degree from Towson University, a natural design instinct for graphics and social media advertising, and a sincere passion for the science of Merchandising. Corrie manages our online presence, model home photo shoots attends the industries’ forecast events, and is an active member of the GALA and MAX committees. With us since 2016, we don’t know how we ever did without her.


Betsy Caulk | Senior Designer, Resource Manager, Buyer

Betsy is a graduate of The Maryland Institute College of Art with a Bachelor's Degree in Fine Art in Interior Design. She came to us in 2005, with 10 years of prior experience in the Model Home Industry. For her first four years at ICI, Betsy was the buyer and visual display director for the 7,000 square foot showroom of Interior Concepts' Retail Design Studio. She then transitioned to Senior Designer, and now also holds the position of Resource Manager & Buyer of the Model Home Division at Interior Concepts. Betsy has won numerous awards for Excellence in Merchandising from the NVBIA and MBIA.

Inspiration: Social media, design websites, and magazines. 

Passion: Crue – my lovable lab who sticks his head out the window so his ears flap in the wind. It makes him look like he’s smiling!

Quote: “I love the fusion of materials, patterns, and textures connecting the old classics and fresh ideas… staying ahead of the trends is exciting.”


Samantha Butcher, ASID | Senior Designer, Project Logistics Manager

Samantha is a graduate of High Point University with a B.S. in Interior Design and Home Furnishings Marketing with a minor in Home Furnishings Management.  She has been a Senior Designer at Interior Concepts since 2007.  Over the course of her career, Samantha has personally accepted multiple awards from MAME/GALA, MAX, and STARS.  In 1999, she was awarded the prestigious Haverty Cup.

Inspiration: Everywhere – Pinterest, extensional travels, social media websites

Passion: Animals and volunteering at local SPCA – “Their unconditional love is pure joy.”

Quote: “I believe that if you open your eyes you can find inspiration everywhere.”


Britt Devereaux | Senior Designer

Britt earned her undergraduate degree at the University of Cape Town, capping a six-year journey of living in Brazil and South Africa. She followed her passion for Interior Design by continuing her studies at the Fashion Institute of Design and Merchandising in San Francisco, earning a Professional Designation Degree while living in a small apartment downtown with her beloved cat, Maggie. Having already grown up in northern California, Britt felt drawn to the hardworking and fast-paced culture of the East Coast. She feverishly left California for the greater Washington area and worked her way into a career in Multi-Family for large developers. With seven years of design experience under her belt, she joined Interior Concepts as a Senior Designer, focusing on Model homes and Multi-family projects.

Inspiration: International travel, adventurous chefs, French country, and modern function.

Passion: Sharing joy with my husband watching our son Lincoln grow, tackling new recipes and creative organization.

Quote: “More is more and less is a bore” and “be obsessed or be average.” - Iris Apfel